Are You an Internet Shopper?

Posted on May 27, 2011 by admin

Internet shopping has become so popular that stores are responding with new ideas to compete. Several high-end stores are offering Internet sales presenting specific sale items that must be purchased during a short window of time as supplies last. I just read where a large mall in Beverly Hills, is responding to the Internet trend by doing a complete remodel on the mall. They now offers valet service with an adjacent valet elevator so clients can easily get to the tony stores on the top levels for shopping. Of course, this facilitates easily getting all of those purchases from the store to the car as well.

Although it is great fun to peruse merchandise from your favorite stores in the comfort of your home or office, it seems to me that there are more disadvantages to advantages in this form of shopping.

Fit comes to mind first. I ordered a few things online a couple of years ago. Of the four or five items I attempted to buy, only two items fit correctly. I returned one item, finding that it didn’t look nearly as good in real life as it did in the photo. Although a return authorization was provided, I had to go to the post office and mail it at my own expense. I thought the pair of ballet shoes would work but after wearing them a couple of times, they ended up going to the Good Will. All in all, I would have been much better off taking the time to visit the store and try everything on for myself.

I wonder how many of you have this same experience. Being able to try on clothing is important. Even within each brand, the sizes vary. And how many times have you tried on something that you thought would be adorable only to be disappointed. Conversely, how many times have you tried on something that you didn’t think would work only to find that it was fabulous once you put it on? I like to try everything on to determine how it looks.

How does it fit? Can it be altered? You can often return something to a store if your alterations person determines an alteration is not possible. Also, most stores offer alterations for a reasonable charge. You are able to determine before you make the purchase if the item is a good value including the alterations.

Are the color and/or pattern good for you? This is usually hard to tell from a picture. When you try on that unusual print blouse, you can tell if the print works with your features and body. Seeing a color against your skin helps determine if it is a good color on you or if it doesn’t really work.

As you can see, there are a number or reasons I prefer taking the time to visit a store so I can see what I am purchasing and feel the fabric. I also wonder how many of you internet shoppers have items hanging in your closet that you don’t really love but decided to keep because of the hassle of returning them or that you didn’t have time to find something else before an event.

And something tells me that Internet shoppers probably spend more money than those who go to the store. It is easy to sit at the computer and make a small purchase here and other one there only to be shocked when the credit card bill arrives.

If you need a master plan in what to include in your wardrobe, we can help. Contact us at 404-428-2527 or to see how we can guide you to assembling a practical wardrobe so that you will look your best for any occasion.

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Shorts. Are They For You?

Posted on May 18, 2011 by admin

Great look!

My husband and I have been enjoying the lovely weather by taking a walk to Lenox Square on Saturdays and having a cup of coffee at Starbucks before returning home. It is a great way to people watch. One thing I have noticed is how short shorts have become a popular spring/summer style. Short shorts are adorable on the right person but they are definitely not for everyone.

Great legs are imperative to wear short shorts in style. It that is not one of your best features, camouflage, don’t advertise. By great legs, I mean nicely shaped and free of spider veins and other blemishes.

Shorts are designed to show off a toasty summer tan so if your legs look more like the Pillsbury doughboy, use some self-tanning cream. I use Arbonne which comes in a spray. Clarins is also a good brand. The trick is to apply it evenly so you don’t end up with darker spots – easier said than done. There are undoubtedly other brands that will give a nice even tan but these are the two that I have used.

Longer length. Flattering to more people.

Think age-appropriate! A couple of Saturdays ago, while we were at the mall, I noticed a lady with beautiful, tan legs but she was somewhere north of 50. It just looked inappropriate. She would have been perfect in longer walking shorts. Keep in mind that I tend to be conservative, more in keeping with the Atlanta fashion trends. In some other cities like Los Angeles or Las Vegas for example, this lady would have been perfectly appropriate.


Not for public consumption.
Really short shorts, especially those that show a bit of cheek, are not something to wear out in public. If you want to wear short shorts, confine them to working in the yard or cleaning house.

Best left for running.

I find shorts with about a 2” cuff adorable on the right person. Another point, running shorts look better for running. Whether you are at the mall or the grocery store, you never know who you might encounter. It could be a client, your boss or someone with whom you wish to make a good impression. Recently, I was in Whole Foods and a lady approached me and told me that she had attended a luncheon where I was the speaker. This was nearly two years ago. I was very grateful that I was dressed appropriately.

Everyone can find a pair of shorts that works for them. The trick is choosing the right length and fit. Then tan those legs and you will be ready to face the Atlanta summer fashionably.

Does your closet need some editing? We love to help bring an existing wardrobe up to date, incorporating some new fashions so you are ready to enter summer season in style. Call us at 404-67-0288 or email at

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Kentucky Derby: It’s All About Style.

Posted on May 10, 2011 by admin

When Col. Meriwether Lewis Clark, Jr. held the first Kentucky Derby in 1875, he looked to Europe to dictate appropriate attire. (Col. Clark was the grandson of the famous explorer we all remember from our history books.) England’s Ascot will always be imprinted on my mind by the scenes from My Fair Lady where Audrey Hepburn joined the other ladies at the race. It would have been a costume designer’s dream. Col. Clark’s dress code remains in place with experts suggesting a seersucker suit with bow tie and Cambridge Oxford Bucks for men while it was suggested ladies wear a floral silk dress, elegant shoes and, of course, the obligatory hat and gloves.

I looked online to see how attendees carried out this early dress code. Although strapless dresses frequently replaced the suggested floral silk, hats certainly carried out the nearly 150-year mandate.
Among the men, I thought these were excellent examples of the nattily dressed man. The gentleman in the seersucker suit pulls offs the look masterfully.
And let’s not forget Animal Kingdom, this year’s winner. After all, without the race, there would be no reason to buy those extraordinary hats, beautiful dresses and seersucker suits!

If you need some help with choosing the right attire for a special event, we are here to help! 404-428-2527.

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If They Can’t See You, They Can’t Hear You!

Posted on May 3, 2011 by admin

Have you ever been at a gathering where a group of people were talking and each time one person entered the conversation, she (and it is almost always a “she”) was ignored? I have. It is as if that person is invisible.

I will never forget working with a lady shortly after I took the Four Seasons color training many years ago. She was 40ish and very attractive. Her medium brown hair was graying and she wore glasses with light brown rims. She had just come from work and was wearing an attractive beige suit with an off-white blouse and minimal make-up. She was oatmeal from head to toe. This very attractive woman had done everything she could to become invisible. Is there any way that she could have been impactful in the workplace, let alone in a social setting?

With this lady, I found that she was a Summer. She came alive in the typical summer pinks, blues and violets. We did her make-up with cool-toned base and rose-tone blush. Soft eye shadow with brown mascara and a yummy pink-toned lipstick added the finishing touch. Suddenly, you could not only see her but she was stunning.

Of course, the color system that I use now is much more complex so that you are not limited to one of four seasons, and the final effect is even more impactful. 

I am always saddened when I see women who opt for the “natural” look. This means make-up is none or minimal and there is little attention to how the clothes fit or if the colors are becoming. Grooming is not important – who needs an iron? But what are these women doing to themselves? They are invisible. They may be the most competent person in the office but in most work environments, will not be the person promoted.

So, how do you have you voice be heard? 

First of all, grooming is imperative. Pressed, well-fitting clothes will make an impact. Hair should be well coiffed. Manicured nails – not necessarily in a salon but neatly done and no chipped polish. Missing buttons or hems hanging are the kiss of death.

Wearing colors that complement your natural coloring helps make that first impression. The right colors give a glow to your natural coloring while the wrong colors can make you look anemic. 

Finally, well executed make-up will finish your look. We’re not talking about Lady GaGa make-up. That will get you noticed, but not in the way you want! Choose colors that complement your skin tone. Give stronger emphasis to your eyes or your lips, not both. Stronger lip color has come back into style this season so if you have great lips, use a stronger color on them with less emphasis on the eyes. If you opt for stronger lip color, take care that one doesn’t see your lips before seeing the rest of your face. You want people to see you in totality.

The well-groomed woman, wearing the right colors with tasteful make-up will have a voice. Speak up and be recognized for the competent beauty you are!

If you need some guidance, take advantage of the Mother’s Day 20% discount on a consultation or closet edit. Contact Beryl at 404-467-0288 or

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