Gingham checks make me think of green meadows, picnic baskets, little children playing in their gingham dresses. In other words: fun, fresh, young, and outdoors. We think of Dorothy in the Wizard of Oz.
When I was in high school, it was determined that my eyes were light sensitive and I should wear sunglasses. When my aunt and uncle treated me to gingham-checked glasses (something unheard of in my small town) I was delighted. You can imagine how much fun it was to wear something so fashion-forward!
Be prepared to see gingham checks across the fashion spectrum. Prada, always pushing the envelope, introduced checks into her collection. Kate Spade has partnered with Keds to offer gingham-checked sneakers. One can find dog beds, umbrellas and sunglasses. The pattern is also making a comeback in décor—creating a country – preppy vibe.
I like the freshness of gingham but find many of the applications inappropriate. I can’t imagine going to an important business meeting in a gingham dress or suit. Both are in the Prada collection. Stella McCartney presented a multi-size gingham cocktail dress. Her design is truly creative and the look will work for a summer cocktail outing. It will never be really sophisticated, but I can see many occasions where this dress would be a showstopper.
Men are getting in on the trend as well. Of course, Jay Austin’s bow tie collection includes gingham prints. Gingham check shirts are also mainstream these days. I especially like this red, white and blue. It will never be really formal but is an excellent choice for a casual day at the office or classy casual weekend event.
Enjoy the freshness of the gingham look, keeping in mind that it is a bit reminiscent of Dorothy, young, vulnerable and unsophisticated.