From its humble beginnings of serving the gold miners, laborers, and cowboys, denim is now a fashion favorite. “It’s no coincidence that jeans are worn by billions of people all over the planet every day,” said Jason Denham in a recent WSJ article. Mr. Denham is founder of Amsterdam-based denim label (you guessed it) Denham!
When I was a little girl growing up on a cattle ranch in northeastern Oregon, my daddy wore jeans all of the time. He was a real cowboy and there was definitely a code for wearing jeans. No self-respecting cowboy would wear any brand but Levis and before I was born real cowboys never washed their jeans! Oh horrors! I suspect that changed as these rugged men brought wives into the picture.
Today, denim has entered the mainstream fashion world. The question now is not whether one should have a pair of jeans, but it is choosing the right quality. It really has little to do with the fancy pocket stitching denoting which expensive brand one is wearing but it has more to do with the quality of workmanship. Experts interviewed in the article suggested turning the jeans inside out to confirm that the fabric and stitching feel solid and durable.
You often pay extra to have the fabric treated to mimic years of wear but why not try adding your own aging process. Try wiping your hand on your thighs to create a 3-D effect along the natural horizontal creases. Many purists do not believe in washing their jeans and definitely not having them dry cleaned. If you do choose to wash them, use a gentle warm or cold water cycle and a mild detergent. Then hang them to dry.
Men can toss on a blazer with a great dress shirt open at the collar over their jeans and be ready for a casual day at the office or meeting friends for drinks. You might not want to wear those jeans that look like you have spent the week on a construction site!
Ladies can go from a very dressy jeans look with silk blouse, dressy sweater, jewelry and heels to popping on a casual jacket over a cotton shell for a more casual look.
At this moment in history, jeans are in! And…..Daddy was right! It’s all about quality and you don’t have to wash them! Full circle, indeed.